This project focused on developing a brand identity and packaging for Mixed Up Drinks Co.'s new line of non-alcoholic, sugar-free mocktails. The goal was to create a disruptive design that reflects the brand’s values: innovation, health, and sustainability.
Key goals for the design process were to create a bold, modern look and to emphasize shelf appeal to stand out against competitors.
This project was based off of a brief created by the amazing people at Briefbox.
